Interesting article by the business writers of the San Francisco Chronicle:

"Seattle-based attorney William Marler, who represented the plaintiffs in the Odwalla and Jack-in-the-Box cases, said both companies adopted skillful public relations campaigns that maintained their corporate reputations.

"To be candid, companies that do that usually escape having more lawsuits filed against them. People say, ‘I don’t like lawyers, and why do I need a lawyer if this nice company will pay my medical bills and lost wages?’ ” Marler said. "I have not seen that message being generated from the spinach fields of California.”