This gem just dropped into my inbox:


BPI to Announce Major Lawsuit at Press Conference

What: Beef Products, Inc., BPI Technology, Inc. and Freezing Machines, Inc. (collectively, “BPI”) will hold a press conference to announce a major lawsuit regarding defamation of its beef product, lean finely textured beef.

Who: Dan Webb, Chairman, Winston & Strawn LLP and Craig Letch, Director of Food Safety and Quality Assurance, BPI

When: Thursday, September 13, 2012, 10:00 a.m. CT

Where: BPI Headquarters

891 Two Rivers Drive, North Sioux City, SD 57049

About BPI: Headquartered in Dakota Dunes, South Dakota, BPI is a family-owned set of companies that were founded beginning in 1976 by Eldon Roth and his wife, Regina. For more than 30 years, BPI has provided consumers with safe, wholesome, and nutritious lean beef – some of the leanest beef in the market. BPI’s lean beef has been a part of ground beef sold in the United States since 1993.

Hopefully, this is as big of a joke as the “Dude it’s Beef” press conference BPI held a few months ago.