You have to give Michael Schmidt (a.k.a., Canadian Raw Milk Messiah) credit for a superior marketing move, and possible legal move. According to press reports, the Canadian raw-milk dairy he now manages, which was ordered to stop selling unpasteurized milk for human consumption, is rebranding the product as a “body lotion.”

The Our Cows dairy in Chilliwack, British Columbia, was ordered to stop distributing raw milk for human consumption due to its status as a health hazard under the province’s Public Health Act, leading company officials to rebrand the raw milk as Cleopatra’s enzymatic body lotion. The 22-cow dairy is also selling raw cream as a massage aid.