ConAgra announced that production of Peter Pan peanut butter will resume this month, now that the company’s Sylvester, Georgia, plant has been renovated.  AP reported that ConAgra is working to determine when the product will be reintroduced, and is strategizing how to re-introduce the product without facing backlash from consumers who became ill after eating the product.  In the story we were reminded of the outbreak that sickened thousands:

The Omaha company recalled all its peanut butter in February after government investigators linked the bacteria outbreak to ConAgra’s Peter Pan and Great Value peanut butter.

Wal-Mart Stores Inc. (WMT) has continued selling Great Value peanut butter, its store brand, made by different suppliers, but Peter Pan has yet to return to stores.

The federal Centers for Disease Control and Prevention linked the peanut butter to the illnesses of more than 625 people in 47 states.

ConAgra spokesman David Palfenier has indicated that the re-launch of Peter Pan will be the be the single-largest investment ever made in the product.

We continue to represent thousands of people who became ill with Salmonella after eating Peter Pan and Great Value peanut butter.  See for more details.